This newsletter is my part of an ongoing conversation among colleagues who’ve had a rough week. I share two or three pieces of the puzzle that feel are most important, hazard a guess about what to expect next, and offer at least one useful thing to do.
Hello friends,
Grab a glass, grab a snack, get comfortable. It’s the end of another hard week, at the end of a short and dark month. I’m glad you’re here thinking about it with me. This was week 6.
As always, we face two core questions: what is happening? And what should we do about it? I hit a bit of a low this week when one too many people told me it was impossible to do the former along their way to demanding satisfying answers to the latter.
Here’s the thing: it’s difficult to track all the things that are happening, yes. It takes a lot of digging, constant attention, and a willingness to do the math and connect the dots to produce a coherent big-picture understanding from all the fragments and details. And I can’t do it alone: I depend on countless journalists, connections, and collaborators to find and share the facts. But it is absolutely possible to keep track of it all. And it’s not just that we can do this, it’s that we must do it.
We need to build a durable understanding of our situation and use it as a springboard into action. Our commitment to stay focused and not flooded is both why and how we do this work. I have a lot more to say about doing it well. But first, let’s dig in to some specifics:
The Stand up for Science events are all happening next Friday. Next week will also likely include a lot of focus on economic worries and big federal budget fights. With everything I just listed, plus tariffs against Canada and Mexico slated to kick in next Tuesday, and more threatened against Europe, it feels grim.
Let’s start with what NOT to do. Do not give up. Do not convince yourself that nothing will make any difference. And definitely do not tell people who are taking action that their efforts don’t matter.
I wrote earlier this week that we exist in a situation where several things are all simultaneously true:
On that last point, I want to talk about a diagram that I’ve found helpful for many years. This is an impact effort matrix (sometimes also called impact mapping). Some of you have seen me teach it. It’s a great tool to think with, despite three key challenges. First, we don’t know how to actually assess impact, and we tend to overestimate it. Second, communications and movement work are full of the kind of emotional and invisible labor that academics consistently underestimate, so we botch that axis too. But worst of all, and even once we correct for those first two issues, we consistently make the critical error of assuming only the high-impact work matters.

In fact, low effort, low impact work might just be the hack we need right now. There are all kinds of potentially positive outcomes from low-effort work: overcoming inertia and anxiety, honing skills in lower-stakes settings, finding other like-minded collaborators, building up buzz and perceived social salience, and so much more.
And look, I’m not saying we shouldn’t be constructively critical! It’s hard for me to get excited about anything that doesn’t have a plausible theory of change, for example. I also worry about our limited resources and rapidly-closing windows of opportunity. But I also recognize that we all have different action logics, and I know that when people are working right at the edge of their capacity, morale is incredibly important. We don’t have to support everything, but I hope we can resist the instinct to rip each other’s ideas to shreds. For good thinking about how to get people new to a practice started off on good footing, I’m massively inspired by the data science concept of “good enough” practices.
So I’ll end by sharing a few things that feel meaningful to me. I loved that supporters gathered outside the USAID office to applaud the departing workers. Their presence was a protest, but one that was about bearing witness and gratitude too. I similarly appreciate the National Park rangers who are documenting every firing, and telling the stories of how this hurts our parks and our people.
I think “what should we do” must include mutual aid and care for victims, in addition to efforts to avert the harm. My own head and heart are racing alongside everyone building trackers and new tools, like Action Lab. My appreciation is with the many hands doing all the data wrangling we depend on. I’m grateful for the people screaming in the streets and I’m grateful for the ones quietly but relentlessly fighting in closed door meetings.
We need it all. We need you. Thank you for everything you do. Keep going.
Liz